Forecourt Trader - 30 years at the heart of the fuel retailing community

Randoms goes large

26 July, 2010
Page 42 

Following the huge success of Randoms in impulse bags, the sweets will shortly be available in a 195g share bag. The new bag, which has a recommended retail price of 1.45, will include 10 new shapes including foamy jigsaw pieces, padlocks and diggers. It will be available from August 23.

The brand is currently supported by a 3m media spend including TV ads. In addition, the most 'random' of its 250,000 Facebook fans will be invited to exclusive events.

Launched last year and aimed at 16- to 24-year-olds, according to IRI figures, Randoms is the fastest-selling sugar confectionery brand. It achieved sales of 13m in the year to June 19.

01904 604604

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