Forecourt Trader - 30 years at the heart of the fuel retailing community

Real raspberry rush

26 July, 2010
Page 44 

GlaxoSmithKline (GSK) has extended its Ribena range with the launch of a raspberry variant available in a 500ml bottle and 288ml carton.

The company says the new addition adds a "delicious new dimension to the Ribena brand, driving incremental sales and building on the recent phenomenal success of strawberry Ribena".

It adds that Raspberry Ribena capitalises on consumer demand for raspberry-flavoured products.

With research indicating that 82% of people would buy raspberry Ribena in addition to their current repertoire (Source: MMR product test October 2009, Monadic Scores), GSK says the exciting new flavour offers retailers the chance to take advantage of the profitable raspberry opportunity.

To celebrate the product launch, GSK is giving retailers the chance to get their hands on 50-worth of Raspberry Ribena. There are five prizes up for grabs.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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