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McV calls for snackers to dunk Britain

01 September, 2004
Page 49 
United Biscuits UK (UBUK) is driving consumer awareness of its core McVitie’s biscuit brand with its biggest-ever event, which invites snackers to vote for their favourite dunking biscuit.
The £1.3m Dunk for Britain sampling campaign kicks off this month and runs for eight weeks. According to UBUK 1.6 million biscuits will be sampled across 128 venues.The campaign will end with a four-page advertorial in The Sun newspaper to reveal the nation’s favourite biscuit for dunking. Other support includes pos, money-off vouchers, local radio promotions, and a website – www.dunkforbritain.com. 0800 138 0813



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