Forecourt Trader - 30 years at the heart of the fuel retailing community

Animal bar in impulse

04 October, 2010
Page 78 

Nestlé Confectionery is launching its Animal Bar in an impulse format after a successful trial earlier this year. The launch, on November 1, is said to be in response to increasing consumer demand for small portions. And according to IRI data, Animal Bar in an impulse format has helped the brand grow by 35% year-to-date.

The milk chocolate bars have two animal designs moulded in their surface. There are six different animals in the range: lion, monkey, parrot, leopard, zebra and snake.

Graham Walker, Nestlé UK trade communications manager, says: "Animal Bar is a trusted and loved brand. Couple that with the popularity of singles, a price point of only 25p, and retailers have something to go 'wild' about."

01904 604604

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East Midlands136.60139.38129.02
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

Most read

As Jet buys sites for the first time since selling its company owned network off in 2001, will this be part of a significant, growing trend for oil companies?


See all events