Forecourt Trader - 30 years at the heart of the fuel retailing community

A runaway success

29 November, 2010
Page 42 

Müllerlight 'Inspired by...' New York-style cheesecake-flavour yogurt is now available in a single pot. Rrp is 64p. The launch follows the runaway success of the desserts sub-range which was introduced this summer. The product combines thick and creamy tasting fat-free yogurt with cake pieces with each pot containing 105 calories or less.

Lee Rolston, marketing director at Müller Dairy, says: "More than nine million Müllerlight 'Inspired By' pots have been sold since launch, and 48% of this volume has been incremental to the adult yogurt category (Kantar Worldpanel data) which is good news not only for Müllerlight, but for the category as a whole."

The yogurts come in shelf-ready trays of 12.

01630 692000

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East Midlands134.59140.57129.69
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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