Forecourt Trader - 30 years at the heart of the fuel retailing community

A runaway success

29 November, 2010
Page 42 

Müllerlight 'Inspired by...' New York-style cheesecake-flavour yogurt is now available in a single pot. Rrp is 64p. The launch follows the runaway success of the desserts sub-range which was introduced this summer. The product combines thick and creamy tasting fat-free yogurt with cake pieces with each pot containing 105 calories or less.

Lee Rolston, marketing director at Müller Dairy, says: "More than nine million Müllerlight 'Inspired By' pots have been sold since launch, and 48% of this volume has been incremental to the adult yogurt category (Kantar Worldpanel data) which is good news not only for Müllerlight, but for the category as a whole."

The yogurts come in shelf-ready trays of 12.

01630 692000

www.mullerdairy.co.uk





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