Forecourt Trader - 30 years at the heart of the fuel retailing community

Ads back Beanz

29 November, 2010
Page 42 

Heinz is running a new £3m marketing campaign for its Beanz fridge pack. A TV ad emphasises the lengths people go to to save their leftover beans and demonstrates that the new pack is the simple solution. The Heinz Beanz fridge pack is a 1kg re-sealable bottle which has been developed to cater for consumers who may use more than a can or only part of a can, when cooking for their families. Once opened, the pack stays fresh in the fridge for up to five days.

The side of the bottle has a clearly marked, see-through portion control guide, making it easy for consumers to see how many beans are left.

According to Nielsen, Heinz has a 64.1% share of the £332m bean accompaniments market.

020 8573 7757

www.heinz.co.uk





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Weekly retail fuel prices: 5 November 2018
RegionDieselLPGSuper ULUL
East137.39141.77131.15
East Midlands136.83141.29130.21
London137.3164.00142.01130.77
North East136.6271.90142.91129.54
North West136.76141.04129.86
Northern Ireland135.4675.90137.30129.71
Scotland137.10139.85130.11
South East137.69142.71131.15
South West136.8967.90141.98130.79
Wales136.65138.03130.10
West Midlands136.33141.77130.01
Yorkshire & Humber136.0163.90142.42129.74

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