Forecourt Trader - 30 years at the heart of the fuel retailing community

Ads back Beanz

29 November, 2010
Page 42 

Heinz is running a new £3m marketing campaign for its Beanz fridge pack. A TV ad emphasises the lengths people go to to save their leftover beans and demonstrates that the new pack is the simple solution. The Heinz Beanz fridge pack is a 1kg re-sealable bottle which has been developed to cater for consumers who may use more than a can or only part of a can, when cooking for their families. Once opened, the pack stays fresh in the fridge for up to five days.

The side of the bottle has a clearly marked, see-through portion control guide, making it easy for consumers to see how many beans are left.

According to Nielsen, Heinz has a 64.1% share of the £332m bean accompaniments market.

020 8573 7757

www.heinz.co.uk





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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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