Forecourt Trader - 30 years at the heart of the fuel retailing community

Ads back Beanz

29 November, 2010
Page 42 

Heinz is running a new £3m marketing campaign for its Beanz fridge pack. A TV ad emphasises the lengths people go to to save their leftover beans and demonstrates that the new pack is the simple solution. The Heinz Beanz fridge pack is a 1kg re-sealable bottle which has been developed to cater for consumers who may use more than a can or only part of a can, when cooking for their families. Once opened, the pack stays fresh in the fridge for up to five days.

The side of the bottle has a clearly marked, see-through portion control guide, making it easy for consumers to see how many beans are left.

According to Nielsen, Heinz has a 64.1% share of the £332m bean accompaniments market.

020 8573 7757

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Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

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