Forecourt Trader - 30 years at the heart of the fuel retailing community

Powerade goes calorie free

29 November, 2010
Page 42 

New Powerade Zero from Coca-Cola Enterprises (CCE) is described as "the first zero sugar, calorie-free product to the market". Enhanced with an advanced mineral system, including sodium that hydrates the body without the energy of regular sports drinks, it is available in berry & tropical and red fruit flavours.

Already highly successful in the US, Powerade Zero has been developed with sports scientists and is the official fitness drink of Team GB.

Early consumer testing has been positive, with an average of 77% of people saying they would definitely or probably buy it.

To celebrate the launch, CCE is giving retailers the chance to win outers of Powerade Zero.

There are five prizes of three outers each.





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 14 January 2019
RegionDieselLPGSuper ULUL
East129.4057.70132.08120.74
East Midlands128.74133.01119.88
London129.5055.90132.94120.21
North East127.91131.75118.33
North West128.68136.12119.49
Northern Ireland126.96126.30118.64
Scotland128.89130.80119.71
South East129.8761.90132.47120.93
South West129.14130.43120.42
Wales128.35127.71119.26
West Midlands128.67132.51119.89
Yorkshire & Humber128.21133.99119.24

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