Forecourt Trader - 30 years at the heart of the fuel retailing community

Unique chilling point

01 August, 2004
Page 43 
Interbrew UK is helping forecourt operators drive summer beer sales with the launch of innovative dummy pallets featuring branding of the fast-growing standard lager, Castlemaine XXXX.
The high-impact pallets communicating a ‘Chilled Castlemaine XXXX available here’ message are being rolled out to all Esso and BP forecourts and a selected number of Total, Texaco and Shell outlets that sell alcohol.Elliot Symonds, national account manager at Interbrew UK, said: “This will raise awareness of the availability of beer, and chilled beer in particular, stimulating impulse sales among forecourt shoppers.“Chilling is far more developed in forecourts than other trade sectors, with 100 per cent chilling the norm, and so presents a unique selling point for forecourts.” 08701 696969



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