Forecourt Trader - 30 years at the heart of the fuel retailing community

Tchibo win for Aleef

11 January, 2011
Page 43 

Tchibo recently won a three-year contract with Aleef forecourts nationwide which means that now all 23 Aleef forecourts have Tchibo bean-to-cup coffee machines either the Coffea Gourmet or Coffea Choc.

The Coffea Gourmet fresh milk bean-to-cup machine offers premium speciality coffee options ranging from latte macchiato to ristretto and creamy hot chocolate. The Coffea-Choc offers six bean-to-cup freshly ground coffee options plus hot chocolate all in one compact system.

Anis Patel, director of Aleef Garages, says: "'After investigating a range of forecourt coffee offerings, we decided that Tchibo had an edge over its competitors in terms of equipment, quality and product profitability.

"Tchibo came out the clear winner because the brand will enable us to generate genuine additional profits for our forecourt business because of the quality and brand perceptions. Early sales indications are good and we can now command a higher price-point for Tchibo beverages than our previous offering."

0845 6022 067

www.tchibo-coffeeservice.co.uk





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