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Hula Hoops joins Britain's Got Talent in new promo

11 January, 2011
Page 44 

Next month will see UB's Hula Hoops join up with the Britain's Got Talent TV show for an on-pack promotion. Running across the entire Hula Hoops range, the promotion gives consumers the chance to win a free talent lesson by simply entering their pack code on the snack's website ( In addition, consumers get the chance to win a '£10,000 ticket to stardom' by creating their own Hula Hoops-themed video and uploading it to the website. The activity will be backed by TV advertising.

UB is making changes to its McCoy's with a 30% saturated fat reduction across the range plus new packaging and a new logo. There is also a new chargrilled chicken variety. This is available in a 50g handypack, rrp 63p.

The Phileas Fogg range too gets a packaging redesign as well as two new varieties: spicy beef & Mexican chilli tortillas and tandoori chicken with Indian spices crisps.

Meanwhile in the biscuits category, UB is launching Hobnobs cookies in two varieties: milk chocolate chip and milk choc chip & hazelnut. For the more health-conscious consumer, there is a new cherry variety for Go Ahead Yoghurt Breaks.

020 8234 5000

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Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East Midlands131.7067.90141.05127.78
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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