Forecourt Trader - 30 years at the heart of the fuel retailing community

Müller's big sprees

11 January, 2011
Page 44 

Müllerlight is running its biggest-ever on-pack promotion offering consumers the chance to 'Win a £1,000 shopping spree every day' for 72 days.

The activity is running on all Müllerlight single pots as well as six-packs across all variants. This is the first time that the brand's on-pack offer has been extended to single pots previously promotions have only featured on six-packs.

It is being supported by a £2.5m advertising campaign including a new 30-second TV ad; a six-sheet poster burst; and a two-month consumer press campaign. This New Year activity forms part of a £7m marketing spend supporting the Müllerlight brand during 2011.

01630 692000

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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