Forecourt Trader - 30 years at the heart of the fuel retailing community
Boursin's new look
Published:  11 January, 2011

Boursin Minis packs have been redesigned to bring them in line with the European packaging. They now feature an updated Boursin Minis logo and typeface and come in a new taller pot. However, the new packaging continues to communicate the product's indulgence and versatility by making the 'cooking, sharing salads and more' messaging more prominent.

According to Nielsen data, the Boursin brand is currently performing very well, with a sales increase of 15.9%. Sales of Boursin Minis have been positive since their launch last summer and the refreshed design is expected to give the product even better stand out on shelf, catching the attention and encouraging new trial.

0333 900 2020

www.boursincheese.com




  • Weekly
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Weekly retail fuel prices: 11 June 2018
RegionDieselLPGSuper ULUL
East132.91139.84129.74
East Midlands132.3392.90140.65129.45
London132.9159.90140.05129.95
North East131.9166.90142.69128.69
North West132.16139.14128.71
Northern Ireland131.41135.23128.69
Scotland132.6053.43139.14129.44
South East133.0962.40140.26130.11
South West132.5769.90138.60129.50
Wales132.3959.17138.83129.10
West Midlands131.91139.91129.04
Yorkshire & Humber131.5955.70141.08128.54

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