Forecourt Trader - 30 years at the heart of the fuel retailing community

Dunhill development

01 July, 2005
Page 48 
Premium cigarette brand Dunhill has been relaunched following a two-year development, which has resulted in a new look and taste.
The modern and aspirational image is designed to appeal to 20-35-year-old premium-brand smokers.Claire Doyle, head of brand at British American Tobacco, said: “Smokers’ attitudes at the premium end of the market are changing. They are seeking alternatives and they want a high quality product with a modern and desirable image, which new Dunhill now offers.”As well as giving Dunhill a new image, BAT has also updated its blend. The Virginia blend now has elements of flue-cured Burley and Oriental tobacco to offer a “smoother, more flavoursome” taste.The new range includes Dunhill International, which remains unchanged; Dunhill Red replaces King Size; Dunhill Blue replaces Filters; and a re-formulated Dunhill Menthol. Rrp is £4.99. Supporting the launch will be pack inserts and onserts, a customer care helpline, trade marketing, and a dedicated field team to advise retailers on stock rotation.0800 444236



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Weekly retail fuel prices: 11 March 2019
RegionDieselLPGSuper ULUL
East130.5857.70131.02121.25
East Midlands130.10132.90120.67
London130.7058.90132.45121.26
North East129.08134.29119.18
North West129.62132.39119.92
Northern Ireland128.35125.75119.27
Scotland130.17130.45120.18
South East130.8571.90133.04121.53
South West130.29132.15121.01
Wales129.28127.89119.64
West Midlands129.9664.90133.23120.58
Yorkshire & Humber129.42131.73119.63

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