Forecourt Trader - 30 years at the heart of the fuel retailing community

Relentless extension

31 January, 2011
Page 56 

Coca-Cola Enterprises is extending its Relentless range with the launch of a new variant, Libertus.

The introduction of the new sugar-free stimulation drink coincides with the unveiling of a new look across the rest of the range. Libertus contains just 20 calories per 500ml can but the same amount of caffeine, taurine and B6 and B12 vitamins as Relentless origin.

In addition, the juiced tropical and juiced berry variants have been given new names immortus and devotion. According to Nielsen data. Relentless is performing extremely well and is now worth £52.2m. The brand will be backed by a multi-million pound marketing campaign in 2011 including headline sponsorships of major festivals.

08457 227222

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?