Forecourt Trader - 30 years at the heart of the fuel retailing community

A real ray of sunshine

31 January, 2011
Page 56 

Tropicana is launching a multi-million pound

marketing campaign. Called Tropicana: Your Daily Ray of Sunshine, it aims to brighten consumers' mornings and firmly establish the juice as part of their daily ritual. The campaign launches this month with national TV and press advertising that will run until the end of April. Tropicana will also be running a sampling campaign where 250,000 households will wake up to find a surprise delivery of Tropicana on their doorsteps. These "delightful little rays of sunshine" will direct people to the Tropicana Breakfast Club, an online loyalty site with more than 100,000 members.

The campaign also sees the roll out of an on-pack promotion with Virgin Experience days across its entire single serve 330ml range.

0118 930 6666

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Weekly retail fuel prices: 15 October 2018
RegionDieselLPGSuper ULUL
East Midlands136.69142.73131.36
North East136.1967.90145.04130.96
North West136.57142.32130.88
Northern Ireland135.50139.57130.71
South East137.4657.70143.03132.35
South West136.76141.73131.99
West Midlands136.16141.67131.24
Yorkshire & Humber135.8963.90142.13130.81

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