Forecourt Trader - 30 years at the heart of the fuel retailing community

From diet to sugar free

31 January, 2011
Page 56 

Diet Irn Bru has changed its name to Irn-Bru sugar free and will be back on TV for the first time in five years.

Brand owner AG Barr says diet Irn-Bru has enjoyed an excellent year of national sales growth. According to Nielsen data, it has experienced 6% growth across the whole of Great Britain, with 4% growth in Scotland, and 18% in England and Wales.

Irn-Bru sugar free gets a fresh new look, plus there's a four-week multi-media campaign, which includes digital, starting on February 14 in Scotland. It includes a new set of TV ads together with a two-week outdoor campaign running on six-sheet posters and bus sides. 01236 852400

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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