Forecourt Trader - 30 years at the heart of the fuel retailing community
Werther's bags chocs
Published:  03 March, 2011

Storck UK is launching the Werther's Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.

The new 100g line-up comprises milk chocolate, chocolate caramel and Caramelts. Rrp is £1.79 and the bags come in cases of eight.

The launch is backed by a new £5m TV campaign which communicates "all the yumminess" of Werther's Original chocolates.

Storck UK sales director Richard Draysons says: "The launch of Werther's Original chocolates last year was a huge success...taking the brand close to the £30m mark."

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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