Forecourt Trader - 30 years at the heart of the fuel retailing community

Maximise your sales

03 March, 2011
Page 48 

Mars says its limited-edition Snickers Maximus provides forecourt traders with the perfect sales driver as it builds on its successful Mr T campaign. The bar comes without the nougat of a normal Snickers, leaving more room for a maximum serving of nuts and caramel.

The launch follows a great year for the Snickers brand as, according to IRI data, it is now the UK's number two chocolate bar, worth just over £75m.

The launch is backed by a £1.5m TV and radio campaign, part of a total £5m media spend on Snickers throughout 2011, as well as a range of tailored point-of-sale material.

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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