Forecourt Trader - 30 years at the heart of the fuel retailing community

Bunnies backed by ads

03 March, 2011
Page 48 

Cadbury is investing heavily in marketing support for its Dairy Milk Caramel Bunnies which, according to Nielsen data, were the number one Easter novelty launch in the past three years.

The Bunnies will be supported by ads in a variety of women's titles, as well as at a range of outdoor locations nationwide. The campaign will run from the end of this month until Easter, and will focus on the limited-edition of the novelty during the Easter period.

The Cadbury Dairy Milk (CDM) Caramel Bunny character will appear in the visuals to encourage consumers to 'Catch us while you can'.

Retailers are encouraged to stock up to cash in on the increased consumer awareness.

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Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East Midlands131.62139.76127.57
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

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