Forecourt Trader - 30 years at the heart of the fuel retailing community

Promises, promises

01 July, 2005
Page 49 
Masterfoods is expecting a 20% uplift in sales in its Galaxy large block range, following the launch of Promises, which it claims will attract new customers to the brand as well as create a new ‘everyday luxury’ confectionery category.
Available from September, Promises has been developed in response to the growing consumer trend for everyday products that deliver a little extra luxury. Each square piece of chocolate is moulded into two triangular sections, with Galaxy milk chocolate in one half complementing a rich flavour in the other, all held together on a bed of dark chocolate. There will be four flavours: cocoa crisp, rich coffee, roast hazelnut and caramel crunch – the latter two are expected to be the best sellers.Recommended selling price is 99p per 100g block.The launch will be supported by a Ł4m marketing campaign, part of the Ł12m core brand support for the year. Andrea Taylor, trade relations manager for Masterfoods, said the launch of Promises was a major new product development initiative for 2005: “Masterfoods will be the first to create a new everyday luxury category, set to bring in new consumers and grow the whole large block sector.”01753 550055



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 September 2018
RegionDieselLPGSuper ULUL
East134.6369.90141.35131.64
East Midlands133.97143.95130.99
London134.3864.90142.36131.76
North East133.47143.65130.41
North West134.04140.97130.80
Northern Ireland132.83136.90130.30
Scotland134.18139.12131.04
South East134.8464.90142.44132.11
South West134.4366.90140.71131.59
Wales134.01138.06130.94
West Midlands133.4569.90142.91130.79
Yorkshire & Humber133.2855.20142.31130.51

Most read

Are you concerned about the implications for your business of the Government's recently published 'Road to Zero' strategy?

Calendar

See all events