Forecourt Trader - 30 years at the heart of the fuel retailing community

Promises, promises

01 July, 2005
Page 49 
Masterfoods is expecting a 20% uplift in sales in its Galaxy large block range, following the launch of Promises, which it claims will attract new customers to the brand as well as create a new ‘everyday luxury’ confectionery category.
Available from September, Promises has been developed in response to the growing consumer trend for everyday products that deliver a little extra luxury. Each square piece of chocolate is moulded into two triangular sections, with Galaxy milk chocolate in one half complementing a rich flavour in the other, all held together on a bed of dark chocolate. There will be four flavours: cocoa crisp, rich coffee, roast hazelnut and caramel crunch – the latter two are expected to be the best sellers.Recommended selling price is 99p per 100g block.The launch will be supported by a Ł4m marketing campaign, part of the Ł12m core brand support for the year. Andrea Taylor, trade relations manager for Masterfoods, said the launch of Promises was a major new product development initiative for 2005: “Masterfoods will be the first to create a new everyday luxury category, set to bring in new consumers and grow the whole large block sector.”01753 550055



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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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