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Amber alert for Fox's

01 April, 2011
Page 42 

Fox's Ambers is the latest line from Northern Foods. The company says the launch marks the creation of a new 'everyday indulgence' category within the biscuits market.

Expected to be a hit with women aged 35-plus, the crunchy golden honeycomb biscuits come in three varieties: milk chocolate; praline and caramel. Recommended retail price is £1.39.

A £3m marketing campaign will back the launch from May onwards.

Using the brand's mascot Vinnie, the campaign will include TV and print advertising as well as digital engagement, sampling and point-of-sale material.

0113 390 0110

www.northern-foods.co.uk





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Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

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