Forecourt Trader - 30 years at the heart of the fuel retailing community

Müller goes bananas

01 April, 2011
Page 42 

Müller Rice has a new limited edition banana & toffee variety. The launch is supported by a £1.5m TV and press advertising campaign. A bespoke 10-second end tag highlighting the new flavour has been added to the existing 20-second TV execution, and a new press advertisement has been developed for the launch campaign. Both will continue to position the brand as a tasty, healthy, low-fat snack which is "Surprisingly Nice".

Packaged in shelf-ready trays of 12x190g pots, recommended retail price is 64p. Banana & toffee will be available until the autumn.

01630 692000

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.1066.40141.37129.07
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
South East132.8662.50141.62129.81
South West132.24138.89129.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?