Forecourt Trader - 30 years at the heart of the fuel retailing community

Müller goes bananas

01 April, 2011
Page 42 

Müller Rice has a new limited edition banana & toffee variety. The launch is supported by a £1.5m TV and press advertising campaign. A bespoke 10-second end tag highlighting the new flavour has been added to the existing 20-second TV execution, and a new press advertisement has been developed for the launch campaign. Both will continue to position the brand as a tasty, healthy, low-fat snack which is "Surprisingly Nice".

Packaged in shelf-ready trays of 12x190g pots, recommended retail price is 64p. Banana & toffee will be available until the autumn.

01630 692000

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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East Midlands131.66133.08122.31
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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