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Müller goes bananas

01 April, 2011
Page 42 

Müller Rice has a new limited edition banana & toffee variety. The launch is supported by a £1.5m TV and press advertising campaign. A bespoke 10-second end tag highlighting the new flavour has been added to the existing 20-second TV execution, and a new press advertisement has been developed for the launch campaign. Both will continue to position the brand as a tasty, healthy, low-fat snack which is "Surprisingly Nice".

Packaged in shelf-ready trays of 12x190g pots, recommended retail price is 64p. Banana & toffee will be available until the autumn.

01630 692000

www.mullerdairy.co.uk





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Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

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