Forecourt Trader - 30 years at the heart of the fuel retailing community

Impulse onslaught

01 July, 2004
Page 48 
Manor Bakeries is increasing the presence of its Mr Kipling and Cadbury Cakes brands in the impulse snacking cake category with the launch of a range of muffins, flapjacks and brownies.
The eat-now cake market is worth £142m and is showing growth of 29.9 per cent year on year, although the forecourt sector is currently performing behind the total market with 7.6 per cent growth.The new Cadbury Cakes range comprises Cadbury Muffin, Caramel Muffin, Fruit & Nut Flapjack, Chocolate Flapjack, and a Brownie. The Mr Kipling range includes a Cherry Bakewell Muffin, Fruit Flapjack and Butter Flapjack.Flapjacks currently make up 38.1 per cent of the eat-now cake market, and are up 76 per cent on last year. Muffins are worth 28.5 per cent and also growing at a healthy 24 per cent year on year.Catherine Johnson, Manor Bakeries’ convenience channel manager, said: “We’re setting out to deliver greater brand awareness in sweet treats and eat now.” The new cakes should be sited away from the main cake fixture to drive impulse sales, claims the company. Rrps range from 69p to 89p.020 7535 2228

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East Midlands130.73139.73126.64
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition