Forecourt Trader - 30 years at the heart of the fuel retailing community

P&H's new indie offer

03 May, 2011
Page 53 

Palmer & Harvey has introduced a new hot and cold food-to-go and drinks offer exclusively for its independent retailers.

The wholesaler has piloted the Fresh Express scheme in a Mace store in Durham, delivering a 35% increase in food-to-go sales. The range, which has been created in partnership with food specialist Market Fresh, displays category best-sellers such as sausage rolls and steak slices as well as luxury items including organic brown bloomers and filled doughnuts alongside a hot drinks option.

Market Fresh used the latest consumer information and research to create display units to maximise sales for retailers. The cabinets are tall rather than wide, taking up less space in the store.

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