Forecourt Trader - 30 years at the heart of the fuel retailing community

Ribena gets sales sparkling

03 May, 2011
Page 56 

Ribena is injecting sparkle into the soft drinks category with the launch of new Ribena Sparkling. The lightly sparkling fruit drink is available in a 500ml bottle format in two flavours: blackcurrant and raspberry.

Brand owner Glaxo-SmithKline says Ribena Sparkling is a refreshing drink which is perfect for a variety of consumption occasions. The product is expected to appeal to new consumers and current Ribena buyers who already enjoy the taste of Ribena raspberry and Ribena blackcurrant.

A nationwide outdoor advertising and online campaign will run during this month to support the launch of Ribena Sparkling and drive awareness and trial. This forms part of an 11m marketing campaign for the brand this year.

Ribena is giving readers the chance to win 50-worth of Ribena Sparkling as part of the launch. Five prizes are available.





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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