Forecourt Trader - 30 years at the heart of the fuel retailing community

Fruitella additions

01 July, 2004
Page 50 
Fruittella is continuing its NPD drive with the launch of Fruittella Plus – a fruit chew sweet with calcium and vitamins.
Available in a flip-top box with a rrp of 79p, Fruittella Plus contains strawberry and yogurt flavoured chews with real fruit juice, plus calcium and vitamins B, C and E.Consumer research by Fruittella identified a gap in the market for a fruit chew with added benefits.Michiel Havermans, sales & marketing manager at Perfetti Van Melle, said: “The launch of Fruittella Plus is a something different for us. This is the next stage in the expansion of our brand offering for the adult audience with more NPD planned.” 02392 222500



  • Weekly
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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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