Forecourt Trader - 30 years at the heart of the fuel retailing community

Fruitella additions

01 July, 2004
Page 50 
Fruittella is continuing its NPD drive with the launch of Fruittella Plus – a fruit chew sweet with calcium and vitamins.
Available in a flip-top box with a rrp of 79p, Fruittella Plus contains strawberry and yogurt flavoured chews with real fruit juice, plus calcium and vitamins B, C and E.Consumer research by Fruittella identified a gap in the market for a fruit chew with added benefits.Michiel Havermans, sales & marketing manager at Perfetti Van Melle, said: “The launch of Fruittella Plus is a something different for us. This is the next stage in the expansion of our brand offering for the adult audience with more NPD planned.” 02392 222500



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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