Forecourt Trader - 30 years at the heart of the fuel retailing community

Fruitella additions

01 July, 2004
Page 50 
Fruittella is continuing its NPD drive with the launch of Fruittella Plus – a fruit chew sweet with calcium and vitamins.
Available in a flip-top box with a rrp of 79p, Fruittella Plus contains strawberry and yogurt flavoured chews with real fruit juice, plus calcium and vitamins B, C and E.Consumer research by Fruittella identified a gap in the market for a fruit chew with added benefits.Michiel Havermans, sales & marketing manager at Perfetti Van Melle, said: “The launch of Fruittella Plus is a something different for us. This is the next stage in the expansion of our brand offering for the adult audience with more NPD planned.” 02392 222500



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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