Forecourt Trader - 30 years at the heart of the fuel retailing community

Fruitella additions

01 July, 2004
Page 50 
Fruittella is continuing its NPD drive with the launch of Fruittella Plus – a fruit chew sweet with calcium and vitamins.
Available in a flip-top box with a rrp of 79p, Fruittella Plus contains strawberry and yogurt flavoured chews with real fruit juice, plus calcium and vitamins B, C and E.Consumer research by Fruittella identified a gap in the market for a fruit chew with added benefits.Michiel Havermans, sales & marketing manager at Perfetti Van Melle, said: “The launch of Fruittella Plus is a something different for us. This is the next stage in the expansion of our brand offering for the adult audience with more NPD planned.” 02392 222500



  • Weekly
    Retail
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    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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