Forecourt Trader - 30 years at the heart of the fuel retailing community

Irn-Bru's big ad push

03 June, 2011
Page 58 

AG Barr is backing Irn-Bru with a £3m media programme in a bid to increase consumer demand beyond the drink's Scottish heartland.

The activity includes the first ever Irn-Bru ad that's been made specifically for consumers outside Scotland. This summer campaign is part of a £15m annual investment in the brand.

Irn-Bru also continues its sponsorship as the Official Soft Drink of the Rugby Football League and Rugby Super League.

Special packs are available including the return of the 500ml Big Cans price-marked at 69p.

According to Nielsen impulse data (MAT March 19, 2011), Irn-Bru has achieved an 8% share of the impulse flavoured carbonates market in England and Wales.

01236 852400

www.agbarr.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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