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Birds Eye adds rice

03 June, 2011
Page 58 

New Birds Eye Rice Fusions combines vegetables with fluffy, steamed rice. There are four varieties: Mediterranean vegetables; egg fried rice with peas; pilau with peas & spinach; and country mushroom. Each contains no artificial colours, flavours or preservatives. The rice cooks in the microwave in three minutes.

The new range is supported by a £3.5m spend which includes TV, online and outdoor advertising as well as promotions and sampling.

It comes in packs of two, with a recommended retail price of £1.79.

Birds Eye brand manager, Matthew Blackmore, believes Rice Fusions will offer a "perfect alternative" within the 'convenient rice' category, which he says lacks any real choice.

020 8918 3200

www.birdseyeindependentretail.com





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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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