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Birds Eye adds rice

03 June, 2011
Page 58 

New Birds Eye Rice Fusions combines vegetables with fluffy, steamed rice. There are four varieties: Mediterranean vegetables; egg fried rice with peas; pilau with peas & spinach; and country mushroom. Each contains no artificial colours, flavours or preservatives. The rice cooks in the microwave in three minutes.

The new range is supported by a £3.5m spend which includes TV, online and outdoor advertising as well as promotions and sampling.

It comes in packs of two, with a recommended retail price of £1.79.

Birds Eye brand manager, Matthew Blackmore, believes Rice Fusions will offer a "perfect alternative" within the 'convenient rice' category, which he says lacks any real choice.

020 8918 3200

www.birdseyeindependentretail.com





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Weekly retail fuel prices: 13 August 2018
RegionDieselLPGSuper ULUL
East132.96139.34130.03
East Midlands132.2178.40140.26129.44
London132.7566.90141.06129.97
North East131.67142.51128.83
North West132.2355.20139.96128.87
Northern Ireland130.9869.90134.15128.85
Scotland132.49139.09129.38
South East133.0865.40140.87130.38
South West132.56139.07129.94
Wales132.13136.80129.14
West Midlands131.77140.75129.12
Yorkshire & Humber131.4360.80142.86128.78

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