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Birds Eye adds rice

03 June, 2011
Page 58 

New Birds Eye Rice Fusions combines vegetables with fluffy, steamed rice. There are four varieties: Mediterranean vegetables; egg fried rice with peas; pilau with peas & spinach; and country mushroom. Each contains no artificial colours, flavours or preservatives. The rice cooks in the microwave in three minutes.

The new range is supported by a £3.5m spend which includes TV, online and outdoor advertising as well as promotions and sampling.

It comes in packs of two, with a recommended retail price of £1.79.

Birds Eye brand manager, Matthew Blackmore, believes Rice Fusions will offer a "perfect alternative" within the 'convenient rice' category, which he says lacks any real choice.

020 8918 3200

www.birdseyeindependentretail.com





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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
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South East135.9463.57142.34130.70
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West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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