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Birds Eye adds rice

03 June, 2011
Page 58 

New Birds Eye Rice Fusions combines vegetables with fluffy, steamed rice. There are four varieties: Mediterranean vegetables; egg fried rice with peas; pilau with peas & spinach; and country mushroom. Each contains no artificial colours, flavours or preservatives. The rice cooks in the microwave in three minutes.

The new range is supported by a £3.5m spend which includes TV, online and outdoor advertising as well as promotions and sampling.

It comes in packs of two, with a recommended retail price of £1.79.

Birds Eye brand manager, Matthew Blackmore, believes Rice Fusions will offer a "perfect alternative" within the 'convenient rice' category, which he says lacks any real choice.

020 8918 3200

www.birdseyeindependentretail.com





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Weekly retail fuel prices: 23 April 2018
RegionDieselLPGSuper ULUL
East125.76132.48122.78
East Midlands125.07132.98122.23
London125.5665.90133.21122.92
North East124.5063.90132.40121.73
North West124.89131.16121.69
Northern Ireland123.9569.90129.50121.98
Scotland125.25131.99121.95
South East125.8161.85133.61123.17
South West125.33132.36122.55
Wales124.89129.87122.03
West Midlands124.6065.90133.24121.91
Yorkshire & Humber124.3170.90132.43121.53

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