Forecourt Trader - 30 years at the heart of the fuel retailing community

Raffles get new look

03 June, 2011
Page 58 

Philip Morris has relaunched its Raffles brand as Virginia S. by Raffles. The company says the cigarettes offer smokers the "same classic flavour as Raffles" but the new-look pack uses new printing techniques to appeal to modern tastes. The surface texture of the pack is soft, and the lining features the monogrammed Virginia S logo.

The cigarettes have a recommended retail price of £6.76 for 20. The brand is distributed by Imperial Tobacco.

"Raffles continues to be a successful range but we were conscious that the brand needed to be refreshed," says Xavier Ducarroz, marketing director at Philip Morris.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
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