Forecourt Trader - 30 years at the heart of the fuel retailing community

Raffles get new look

03 June, 2011
Page 58 

Philip Morris has relaunched its Raffles brand as Virginia S. by Raffles. The company says the cigarettes offer smokers the "same classic flavour as Raffles" but the new-look pack uses new printing techniques to appeal to modern tastes. The surface texture of the pack is soft, and the lining features the monogrammed Virginia S logo.

The cigarettes have a recommended retail price of £6.76 for 20. The brand is distributed by Imperial Tobacco.

"Raffles continues to be a successful range but we were conscious that the brand needed to be refreshed," says Xavier Ducarroz, marketing director at Philip Morris.

020 8232 6000

www.pmi.com





My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 20 January 2020
RegionDieselLPGSuper ULUL
East133.4167.40141.10128.52
East Midlands132.93141.67128.44
London133.0565.90142.23128.80
North East131.55139.57126.67
North West132.1066.90140.54127.58
Northern Ireland129.82134.61125.46
Scotland132.65139.08127.50
South East133.80141.93129.03
South West132.9567.90139.13128.12
Wales132.1064.90137.03127.13
West Midlands132.7866.57142.07128.26
Yorkshire & Humber131.9963.90141.14127.34

Most read

As Brexit day finally arrives at the end of January, are you expecting any negative impact on your forecourt business through leaving the EU?

Digital Edition