Forecourt Trader - 30 years at the heart of the fuel retailing community

Rebrand for Sharps

01 July, 2004
Page 50 
Monkhill Confectionery is relaunching its Sharps toffee range as Sharps of York, with five new products and a six-figure consumer marketing campaign.
The company is revitalising the Sharps brand, which was first launched in 1911, with new packaging and the reintroduction of Sir Kreemy Knut the eccentric aristocratic character first used to promote Sharps in 1919.New products in the range are dairy toffee, fudge, butterscotch swirls, treacle toffee and chocolate toffee, and marketing support will include consumer PR activity, competitions and third-party link promotions, as well as sampling activity with Sir Kreemy Knut. 01977 466566

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?