Forecourt Trader - 30 years at the heart of the fuel retailing community

B&H White slides in

27 June, 2011

Benson & Hedges (B&H) White is a new brand from JTI designed to provide retailers with a "valuable profit opportunity in the sub-premium sector".

Describing the arrival as JTI's "biggest launch of the year", the company's head of communications, Jeremy Blackburn, says: "B&H White has been launched to provide adult smokers with a sub-premium offering in the lower tar segment.

"Should smokers choose to down-trade out of premium, it is important that the sub-premium category continues to evolve to offer premium smokers brands that they are familiar with. The move has been designed to protect the margins of retailers and they should position B&H White next to B&H Silver on their gantry."

The cigarettes come in a 20s slide pack with a recommended retail price of £6.42.

01932 859777

www.jti.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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