Forecourt Trader - 30 years at the heart of the fuel retailing community

B&H White slides in

27 June, 2011

Benson & Hedges (B&H) White is a new brand from JTI designed to provide retailers with a "valuable profit opportunity in the sub-premium sector".

Describing the arrival as JTI's "biggest launch of the year", the company's head of communications, Jeremy Blackburn, says: "B&H White has been launched to provide adult smokers with a sub-premium offering in the lower tar segment.

"Should smokers choose to down-trade out of premium, it is important that the sub-premium category continues to evolve to offer premium smokers brands that they are familiar with. The move has been designed to protect the margins of retailers and they should position B&H White next to B&H Silver on their gantry."

The cigarettes come in a 20s slide pack with a recommended retail price of £6.42.

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Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East Midlands131.62139.76127.57
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

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