Forecourt Trader - 30 years at the heart of the fuel retailing community

B&H White slides in

27 June, 2011

Benson & Hedges (B&H) White is a new brand from JTI designed to provide retailers with a "valuable profit opportunity in the sub-premium sector".

Describing the arrival as JTI's "biggest launch of the year", the company's head of communications, Jeremy Blackburn, says: "B&H White has been launched to provide adult smokers with a sub-premium offering in the lower tar segment.

"Should smokers choose to down-trade out of premium, it is important that the sub-premium category continues to evolve to offer premium smokers brands that they are familiar with. The move has been designed to protect the margins of retailers and they should position B&H White next to B&H Silver on their gantry."

The cigarettes come in a 20s slide pack with a recommended retail price of £6.42.

01932 859777

www.jti.com





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?