Forecourt Trader - 30 years at the heart of the fuel retailing community

A great performer

31 August, 2011
Page 46 

AG Barr's Rockstar range is being extended with the launch of an Xdurance variant "designed to prepare consumers for extreme mental and physical performance".

The new lightly-carbonated blueberry, pomegranate and acai flavoured drink contains electrolytes, caffeine and vitamin B complex and comes in a 500ml can.

"The big can energy category is experiencing huge growth it's currently growing five times faster than the total soft drinks category (Nielsen)," says Adrian Troy, head of marketing for AG Barr.

Rockstar has begun a multi-year sponsorship agreement with reigning MotoGP world champion, Jorge Lorenzo.

01204 664295

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?