Forecourt Trader - 30 years at the heart of the fuel retailing community

This season's new look

06 October, 2011
Page 78 

JTI is introducing three limited-edition seasonal pack designs for Silk Cut, its lower-tar premium cigarette brand. The designs feature acorns, leaves and an ice cube. They are currently being rolled out nationally across packs of Silk Cut purple, blue and silver 20s and will be available for four weeks only, while stocks last.

According to Nielsen data, the premium cigarette sector currently accounts for 24% of the market and provides retailers with the opportunity for generous profit margins. Silk Cut's share of this sector, which currently stands at 18.7%, has grown every year for the past eight years.

Apparently on average, a pack of Silk Cut generates about two-thirds more profit for the trade than that of a value brand.

01932 859777

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East Midlands132.86137.09126.21
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
South East133.78139.62127.48
South West133.17138.78126.51
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?