Forecourt Trader - 30 years at the heart of the fuel retailing community

Get on-the-go with Vimto

06 October, 2011
Page 80 

Vimto is giving Forecourt Trader readers the chance to win product prize packs in a giveaway worth 250.

Vimto is available in a range of on-the-go formats in both fizzy and still variants, creating a perfect range of soft drinks for the brand's energetic teen target audience.

Vimto's recently-launched 500ml still bottle has curved contours for easy grip, ridges at the neck and a sports cap to make on-the-go drinking easier.

The company says research suggested that teens would be 65% more likely to purchase Vimto in the new sports cap bottle versus the previous design. It also revealed that the "cleaner, modern and dynamic V-shaped splash design" increased the message that Vimto is refreshing and emphasised its fruit content more which, in turn, better communicated Vimto's taste.

It suggested the new design would encourage lapsed and non-users to try the brand, while making existing drinkers feel closer to the brand.

Five lucky winners will receive a prize pack.





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