Forecourt Trader - 30 years at the heart of the fuel retailing community

Harvest Energy signs eight sites with WJ King

24 October, 2011

Harvest Energy has secured a five year motor fuel supply and branding agreement with WJ King (Garages) Ltd, which has eight forecourts stretching across South East London and North West Kent.

Each of the sites is being rebranded with Harvest Energy’s distinctive white, blue and green livery. The agreement means that Harvest Energy now supplies more than 60 independent forecourts across the length and breadth of Britain.

The WJ King chain started in 1961, when the father of the current owner John King set-up a Vauxhall dealership and forecourt site in Albany Park, near Sidcup in Kent. Today John and his sister Olivia oversee 13 dealerships, 8 of which have forecourts. They still have a Vauxhall franchise and are now also dealers for Hyundai, Kia, Suzuki and SEAT.

John King explains the attraction of tying in with Harvest Energy

“We were looking at who to go with for our fuel supply, as in my view the main brands are all so over-valued. Going own brand was an option but then we started talking with the Harvest Energy people. They were innovative, flexible and importantly, they’re nice people to deal with. I’m sure it’s going to prove a great relationship.”

He continued “Fuel sales are a very important part of our overall business not only in overall revenue terms but also as a means of driving footfall into our car showrooms. The clean and bright Harvest Energy branding will help considerably in this respect.”

Simon Davis, Harvest Energy’s Head of Sales and Logistics, commented “We are very pleased to have signed this agreement with WJ King. It’s a long-standing company with a well-respected name across South London and Kent and we are delighted their sites will soon be displaying the Harvest Energy brand.”

In all, Harvest Energy now supplies over 10% of Britain’s road fuels from depots across the country, including from its own storage terminals at West Thurrock, Seal Sands and Grangemouth.





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