Forecourt Trader - 30 years at the heart of the fuel retailing community
Meet Lockets' mum
Published:  07 November, 2011

Wrigley is positioning Lockets as a brand that cares with the introduction of 'Lockets' mum' in its advertising and point-of-sale material. The company says this plays on the idea that 'mum knows best' and the fact that we turn to a mother figure when we're ill.

Wrigley will provide retailers with shelf talkers, counter-top units and clip strips.

There will also be radio advertising at key times, such as the commuter period, to keep the product front of mind.

According to Nielsen data, Lockets honey & lemon is the best-selling medicated confectionery line in independent and symbol stores.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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