Forecourt Trader - 30 years at the heart of the fuel retailing community

Fearless marketing

07 November, 2011
Page 46 

No Fear Extreme Energy drinks has kick-started a new marketing initiative to build on the brand's growth over the past 12 months.

The Fearless Fred campaign encourages No Fear's target audience 16-24-year-olds to conquer their ultimate fear, rewarding the winner of the national promotion with a once-in-a-lifetime trip to face their fear and a £1,000 cash prize.

Neal Haworth, brand manager for No Fear Extreme Energy, said: "The aim is to drive footfall into stores stocking the drink and ultimately increase sales."

01942 408600

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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