Forecourt Trader - 30 years at the heart of the fuel retailing community

A Perfect Partnership

29 November, 2011
Page 44 

Red Bull has launched a new retailer loyalty programme called Perfect Partnership.

Participating retailers will be scored on a points system based on the availability of Red Bull lines, their visibility and placement.

For example, points will be awarded if Red Bull is allocated 30% of sports and energy space which, according to AC Nielsen data, reflects its market share.

League tables will be published every eight weeks so retailers can track their performance and win a variety of rewards. These range from merchandise to tickets to top events such as the British Grand Prix.

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