Forecourt Trader - 30 years at the heart of the fuel retailing community

Packs with a twist

29 November, 2011
Page 44 

Imperial Tobacco's Superkings has been given a new pack design with a "modern twist".

Sue Tranter, consumer marketing manager at the company, says: "The new pack design reinforces quality cues and bolsters brand loyalty."

At the same time there is a new design across the Embassy range: Embassy Number 1, Embassy Blue and Embassy Filter.

"The Embassy brand has a classic, refined style and with the new pack design we are providing our loyal adult customers with a more modern pack reflecting the brand's premium quality," says Tranter. "The iconic diagonal red stripes and golden crest have been retained to communicate the brand's heritage and prestige."

0117 963 6636

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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East Midlands135.28141.26129.82
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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