Forecourt Trader - 30 years at the heart of the fuel retailing community

Nestle footie fever

01 May, 2004
Page 56 
Nestlé Rowntree has teamed up with soccer legend Ian Wright for a promotion to celebrate this summer’s Euro 2004
The Chants to Win on-pack promotion, which offers consumers the chance to text and win one of 10,000 prizes of £20, will feature across a range of brands including KitKat, Lion, Aero, Toffee Crisp and Yorkie.Consumers are asked to text a code to a special number and if they are a winner, they will be called back with a pre-recorded message of Ian Wright singing a football chant.Graham Walker, Nestlé Rowntree’s sales communications manager, said: “Retailers should capitalise on the footie fever this summer. Use point of purchase to create some in-store theatre ready for the kick off on June 12.”The Yorkie 68g bar will also undergo a wrapper chance for a limited period to celebrate Euro 2004. The brand name will be replaced with ‘Footie’ and football-themed messages such as ‘No passes to lasses’ will feature on the pack.Meanwhile, Nestlé Rowntree is launching a limited edition four-finger KitKat for the summer – white chocolate and lemon yogurt with a rrp of 33p. And continuing the programme of events for KitKat this year, Kubes are going orange. From this month, KitKat Kubes Orange will be available in a 50g impulse pack for a limited period, while the 175g hanging bag will be a permanent addition to the category. Rrps are 37p and £1.25.Finally, Nestlé Rowntree has launched its Christmas 2004 range. Headlining the range is a new offering for the boxed chocolates category – Nestlé Swiss Chocolate Dreams, a premium range of continental chocolates in 200g (rrp £4.99) and 400g (rrp £8.99) packs.KitKat Kubes Orange gift box, Giant Smarties munch box, and Brilliant Blackcurrant Matchmakers (all with a rrp of £1.99) are also new for Christmas 2004.01904 604604



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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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