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Trebor refreshes 'number one mint'

01 May, 2004
Page 57 
Cadbury Trebor Bassett has refreshed its Trebor brand with the launch of two sugar-free products and new packaging.
The changes are designed to boost sales of ‘the number one mint brand in the UK’, which is worth £65m in retail sales and showing growth of eight per cent year on year.The new sugar-free mints are available in spearmint and peppermint, and will be supported by a £1.5m TV campaign in August, plus other activity including radio and poster advertising. Retailers will be offered free-standing and counter units to support the launch.The Trebor range is also being expanded with the launch of Trebor Mini Mints – evolved from 24/7 Mighty Mints which will now disappear. Sugar-free peppermint Mini Mints come in a new credit card format.There will also be packaging changes to Trebor Mini Softmints, which will see the product move from its current rounded dispenser into a more space-efficient box, in line with the sugar-free range. Mike Tipping, head of customer relations for CTB, said: “The new Trebor sugar-free range is a very exciting development and we are certain the combination of the Trebor brand and a sugar-free offering will generate additional sales for all retailers.0870 1917343

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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