Forecourt Trader - 30 years at the heart of the fuel retailing community

Trebor refreshes 'number one mint'

01 May, 2004
Page 57 
Cadbury Trebor Bassett has refreshed its Trebor brand with the launch of two sugar-free products and new packaging.
The changes are designed to boost sales of ‘the number one mint brand in the UK’, which is worth £65m in retail sales and showing growth of eight per cent year on year.The new sugar-free mints are available in spearmint and peppermint, and will be supported by a £1.5m TV campaign in August, plus other activity including radio and poster advertising. Retailers will be offered free-standing and counter units to support the launch.The Trebor range is also being expanded with the launch of Trebor Mini Mints – evolved from 24/7 Mighty Mints which will now disappear. Sugar-free peppermint Mini Mints come in a new credit card format.There will also be packaging changes to Trebor Mini Softmints, which will see the product move from its current rounded dispenser into a more space-efficient box, in line with the sugar-free range. Mike Tipping, head of customer relations for CTB, said: “The new Trebor sugar-free range is a very exciting development and we are certain the combination of the Trebor brand and a sugar-free offering will generate additional sales for all retailers.0870 1917343

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 5 November 2018
RegionDieselLPGSuper ULUL
East Midlands136.83141.29130.21
North East136.6271.90142.91129.54
North West136.76141.04129.86
Northern Ireland135.4675.90137.30129.71
South East137.69142.71131.15
South West136.8967.90141.98130.79
West Midlands136.33141.77130.01
Yorkshire & Humber136.0163.90142.42129.74

Most read

As Jet buys sites for the first time since selling its company owned network off in 2001, will this be part of a significant, growing trend for oil companies?


See all events