Forecourt Trader - 30 years at the heart of the fuel retailing community

Best-ever Pringles

01 March, 2012
Page 56 

Procter & Gamble is launching "best-ever chip" Pringles which are made using a technique that enables the seasoning to spread across the whole chip. The result is a "more intense and satisfying taste" with every bite. The improvement is highlighted on cans with the message: "Bursting with more flavour".

Fiachra Moloney, Pringles marketing manager UK and Ireland, says: "Not only does our new production and seasoning technology ensure Pringles have more flavour than ever, but we have also improved the seasoning on some of our core favourites for the best-ever taste experience for consumers. Retailers should ensure they are stocked up and make the most of the sales opportunity with our range of point of sale."

0800 597 3388

www.pringles.co.uk





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