Forecourt Trader - 30 years at the heart of the fuel retailing community

Wispa takes a bite

01 March, 2012
Page 56 

Kraft Foods is building on the continuing success of the Cadbury Wispa brand with the launch of Bitsa Wispa bite-sized chunks of the chocolate in a convenient, resealable sharing bag.

Sally Barton, brand manager for bite size at Kraft Foods, says: "With the launch of Bitsa Wispa we are looking to continue the success of the growing Cadbury-branded share portfolio. We are confident that the new addition will be just as successful as its predecessors thanks to the rise of the 'big night in', the ever-increasing popularity of sharing formats and consumers' love for the Wispa countline."

Recommended retail price is £2.03.

0870 191 7343

www.cadbury.co.uk





  • Weekly
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    wholesale
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    Average
Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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