Forecourt Trader - 30 years at the heart of the fuel retailing community

Wispa takes a bite

01 March, 2012
Page 56 

Kraft Foods is building on the continuing success of the Cadbury Wispa brand with the launch of Bitsa Wispa bite-sized chunks of the chocolate in a convenient, resealable sharing bag.

Sally Barton, brand manager for bite size at Kraft Foods, says: "With the launch of Bitsa Wispa we are looking to continue the success of the growing Cadbury-branded share portfolio. We are confident that the new addition will be just as successful as its predecessors thanks to the rise of the 'big night in', the ever-increasing popularity of sharing formats and consumers' love for the Wispa countline."

Recommended retail price is £2.03.

0870 191 7343

www.cadbury.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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