Forecourt Trader - 30 years at the heart of the fuel retailing community

Wispa takes a bite

01 March, 2012
Page 56 

Kraft Foods is building on the continuing success of the Cadbury Wispa brand with the launch of Bitsa Wispa bite-sized chunks of the chocolate in a convenient, resealable sharing bag.

Sally Barton, brand manager for bite size at Kraft Foods, says: "With the launch of Bitsa Wispa we are looking to continue the success of the growing Cadbury-branded share portfolio. We are confident that the new addition will be just as successful as its predecessors thanks to the rise of the 'big night in', the ever-increasing popularity of sharing formats and consumers' love for the Wispa countline."

Recommended retail price is £2.03.

0870 191 7343

www.cadbury.co.uk





  • Weekly
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    wholesale
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    Average
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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