Forecourt Trader - 30 years at the heart of the fuel retailing community

Wispa takes a bite

01 March, 2012
Page 56 

Kraft Foods is building on the continuing success of the Cadbury Wispa brand with the launch of Bitsa Wispa bite-sized chunks of the chocolate in a convenient, resealable sharing bag.

Sally Barton, brand manager for bite size at Kraft Foods, says: "With the launch of Bitsa Wispa we are looking to continue the success of the growing Cadbury-branded share portfolio. We are confident that the new addition will be just as successful as its predecessors thanks to the rise of the 'big night in', the ever-increasing popularity of sharing formats and consumers' love for the Wispa countline."

Recommended retail price is £2.03.

0870 191 7343

www.cadbury.co.uk





  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 13 August 2018
RegionDieselLPGSuper ULUL
East132.96139.34130.03
East Midlands132.2178.40140.26129.44
London132.7566.90141.06129.97
North East131.67142.51128.83
North West132.2355.20139.96128.87
Northern Ireland130.9869.90134.15128.85
Scotland132.49139.09129.38
South East133.0865.40140.87130.38
South West132.56139.07129.94
Wales132.13136.80129.14
West Midlands131.77140.75129.12
Yorkshire & Humber131.4360.80142.86128.78

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