Forecourt Trader - 30 years at the heart of the fuel retailing community

Rolo on the block

04 April, 2012
Page 38 

Nestlé is adding a Rolo variant to its successful £1 blocks range. The 100g Rolo bar is filled with a caramel centre and uses the Rolo shape to create a moulded block that the company says is different to anything else on the market.

The new bar is available in price-marked (£1) and non-price-marked packs.

The launch capitalises on the growth of in-home consumption and sharing occasions. According to IRI data, independent retailers have done well with this trend and have seen strong growth in sales of chocolate blocks.

Sales of Nestlé's £1 block range have grown by 62% according to IRI impulse MAT data to February 25.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
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West Midlands123.7465.23132.27121.20
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