Forecourt Trader - 30 years at the heart of the fuel retailing community

Rolo on the block

04 April, 2012
Page 38 

Nestlé is adding a Rolo variant to its successful £1 blocks range. The 100g Rolo bar is filled with a caramel centre and uses the Rolo shape to create a moulded block that the company says is different to anything else on the market.

The new bar is available in price-marked (£1) and non-price-marked packs.

The launch capitalises on the growth of in-home consumption and sharing occasions. According to IRI data, independent retailers have done well with this trend and have seen strong growth in sales of chocolate blocks.

Sales of Nestlé's £1 block range have grown by 62% according to IRI impulse MAT data to February 25.

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Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East Midlands132.86137.09126.21
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
South East133.78139.62127.48
South West133.17138.78126.51
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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