Forecourt Trader - 30 years at the heart of the fuel retailing community

Rolo on the block

04 April, 2012
Page 38 

Nestlé is adding a Rolo variant to its successful £1 blocks range. The 100g Rolo bar is filled with a caramel centre and uses the Rolo shape to create a moulded block that the company says is different to anything else on the market.

The new bar is available in price-marked (£1) and non-price-marked packs.

The launch capitalises on the growth of in-home consumption and sharing occasions. According to IRI data, independent retailers have done well with this trend and have seen strong growth in sales of chocolate blocks.

Sales of Nestlé's £1 block range have grown by 62% according to IRI impulse MAT data to February 25.

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Weekly retail fuel prices: 10 February 2020
RegionDieselLPGSuper ULUL
East Midlands129.4868.90139.04125.87
North East127.6463.90137.79124.24
North West128.7161.90138.29125.24
Northern Ireland126.52131.30123.30
South East130.6866.90139.77126.86
South West129.48136.50125.54
West Midlands129.5665.90139.76125.95
Yorkshire & Humber128.82139.37125.16

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