Forecourt Trader - 30 years at the heart of the fuel retailing community
Febreze gets into cars
Published:  04 April, 2012

P&G is launching a seven-strong range of air fresheners for cars under the Febreze brand. The range specifically features scents and packaging designed to target men and women separately.

The female-focused selection features pastel colours and include scents such as relaxing lavender, blossom & breeze and vanilla bouquet. The male-focused collection includes aqua, Amazon rain and pacific air scents.

The fresheners use the car's air flow, gradually releasing the fragrance as air passes through the device and into the vehicle itself. P&G says advanced technology incorporating an "intensity control" ensures that the scent is not overpowering by delivering consistent release.

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