Forecourt Trader - 30 years at the heart of the fuel retailing community

The joys of Spring

04 April, 2012
Page 38 

Highland Spring has launched a major TV advertising campaign to help bolster its position as Britain's number-one sparkling water and number-two brand overall.

The 'Full of the Joys of Highland Spring' advert is set against the backdrop of the brand's organic catchment area in the Ochil Hills in Perthshire. Breaking on the official first day of Spring March 20 the campaign will run for five weeks and is supported by national radio, outdoor, PR, digital and social media. The ad features a cast of creatures native to the Ochil Hills including a rabit, deer, ladybird and an owl.

Highland Spring packaging has also been redesigned, and the range will be supported in store with point-of-sale packs for impulse.

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Weekly retail fuel prices: 10 February 2020
RegionDieselLPGSuper ULUL
East Midlands129.4868.90139.04125.87
North East127.6463.90137.79124.24
North West128.7161.90138.29125.24
Northern Ireland126.52131.30123.30
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West Midlands129.5665.90139.76125.95
Yorkshire & Humber128.82139.37125.16

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