Forecourt Trader - 30 years at the heart of the fuel retailing community

New look for biscuits

04 April, 2012
Page 38 

The Burton's Biscuit Company is targeting the special occasions market with a relaunch of its Cadbury biscuit range. This includes a new pack design across the five-strong range (Cadbury Caramel, Crunchie, Dairy Milk, Bournville and Turkish). The relaunch is backed by a £600,000 advertising and PR campaign.

The special occasions range is currently valued at £56m and is outperforming the biscuit category with year-on-year growth of 15% (IRI data). The relaunch will be backed by a range of point-of-sale material. The biscuits have a recommended retail price of £1.79, but will be available for a limited time at £1.39.

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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