Forecourt Trader - 30 years at the heart of the fuel retailing community

New look for biscuits

04 April, 2012
Page 38 

The Burton's Biscuit Company is targeting the special occasions market with a relaunch of its Cadbury biscuit range. This includes a new pack design across the five-strong range (Cadbury Caramel, Crunchie, Dairy Milk, Bournville and Turkish). The relaunch is backed by a £600,000 advertising and PR campaign.

The special occasions range is currently valued at £56m and is outperforming the biscuit category with year-on-year growth of 15% (IRI data). The relaunch will be backed by a range of point-of-sale material. The biscuits have a recommended retail price of £1.79, but will be available for a limited time at £1.39.

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Weekly retail fuel prices: 8 January 2018
RegionDieselLPGSuper ULUL
East Midlands123.8066.90131.14121.04
North East123.33133.44120.61
North West123.5767.90129.17120.84
Northern Ireland122.86127.40120.59
South East124.6153.90132.50122.01
South West124.13130.16121.34
West Midlands123.2263.57132.28120.53
Yorkshire & Humber123.3079.90131.79120.82

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