Forecourt Trader - 30 years at the heart of the fuel retailing community

New look for biscuits

04 April, 2012
Page 38 

The Burton's Biscuit Company is targeting the special occasions market with a relaunch of its Cadbury biscuit range. This includes a new pack design across the five-strong range (Cadbury Caramel, Crunchie, Dairy Milk, Bournville and Turkish). The relaunch is backed by a £600,000 advertising and PR campaign.

The special occasions range is currently valued at £56m and is outperforming the biscuit category with year-on-year growth of 15% (IRI data). The relaunch will be backed by a range of point-of-sale material. The biscuits have a recommended retail price of £1.79, but will be available for a limited time at £1.39.

01727 899700

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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East Midlands131.66133.08122.31
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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