Forecourt Trader - 30 years at the heart of the fuel retailing community

Drench back on TV

30 April, 2012
Page 48 

A new TV ad for Drench juicy spring water is on air until mid-June. In the ad, we see a continuation of the zany-yet-smart experiments that Drench pursues to find the best ways to keep people hydrated. This time, a whole office is surprised when colourful juice starts bursting out of virtually every place imaginable!

The ad closes with the strapline: 'Drench juicy spring water. A tasty way to stay hydrated'. The commercial will be supported by digital and in-store activity.

The brand has recently undergone a label re-design to help shoppers distinguish between the different flavours and to give the drink better stand-out on shelf.

Britvic has also recently introduced 12-packs for Drench, available through wholesalers.

0845 7581781

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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