Forecourt Trader - 30 years at the heart of the fuel retailing community

Comeback for Wham

30 April, 2012
Page 48 

The Wham bar is being brought back following Tangerine Confectionery's acquisition of the brand late last year. The 1980s classic, which at its peak sold more than 30 million bars a year, is making a comeback with an improved recipe.

The original raspberry flavour will be at the heart of the range but also available will be strawberry, cola, sour apple and brew variants.

Marketing director Alison Brand, said: "The Wham brand dates back to the early 1980s and continues to be a firm favourite among consumers of all ages, renowned for its iconic packaging and fizzy, tongue-tingling qualities.

The relaunch will be supported by PR, experiential marketing, social media and consumer advertising.

01253 761201

www.tangerineuk.net





My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East132.12139.79127.55
East Midlands131.62139.76127.57
London131.82140.67128.38
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
Scotland132.15138.51127.55
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
Wales131.2464.90135.72126.82
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition