Forecourt Trader - 30 years at the heart of the fuel retailing community

A light alternative

30 April, 2012
Page 48 

Solero is introducing the fruity pineapple flavour from its popular fruit ice range into the out-of-home market. Brand owner Unilever said the Solero fruit ice pineapple is the only lolly product on the market made with real fruit pieces.

With just 60 calories and no artificial colours or flavours, it is described as a 'light alternative to ice cream' and offers consumers a 'light and refreshing experience'.

Melanie Rolfe, senior ice cream category manager for impulse at Unilever UK, said: "Solero fruit ice has proven extremely popular since its launch in-home last year, with the range now worth £730,000 (IRI)."

0845 6006612

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 12 March 2018
RegionDieselLPGSuper ULUL
East Midlands122.51130.41119.75
North East121.9159.90130.37118.93
North West122.10129.79119.33
Northern Ireland121.63127.90119.50
South East123.38130.89120.64
South West123.01129.58119.87
West Midlands121.9062.90131.05119.12
Yorkshire & Humber121.76131.69118.84

Most read

With sales of new diesel vehicles nose-diving at an alarming rate, has this had a noticeable impact on your diesel fuel sales?


See all events